The Latest From Jupitr

When the hosting company vanished overnight, we had one month and a stack of invoices to prove we owned what was already ours. Late January, I got a message from a client: her website was down. Not “slow,” not “throwing an error” — just gone. At first I assumed it was a temporary server blip. […]

I’ll be honest — when we first started seriously experimenting with AI-generated blog content, part of me felt a bit weird about it. We run a content agency. Writing is something we sell. So there’s an obvious question sitting right there: if we help clients automate their blog, are we handing them a way to […]

Your marketing campaigns are driving traffic, your content strategy is on point, and your social media engagement is through the roof. Yet somehow, your ROI remains stubbornly low. Before you blame your advertising spend or pivot your entire strategy, take a hard look at your website. More often than not, it’s the silent saboteur destroying […]

“Our website takes forever to load, and our bounce rate is killing our conversions,” Sarah, a marketing director at a growing SaaS company, told us during our first call. “But our content team loves WordPress. They don’t want to learn a new system.” Sound familiar? You’re caught between keeping your team happy and delivering the […]

You have a website. It looks decent. Maybe you even paid good money for it. But your inbox is quiet. We hear this a lot — from villa owners, wellness studios, restaurants, consultants. Businesses in Bali with real things to offer, sitting on a website that just… doesn’t convert. And the frustrating part is that […]

When we first started talking seriously about going headless at Jupitr, the conversations looked a lot like this: “So the frontend and backend are… separate?” “Why would you make WordPress more complicated?” “Is this actually better for clients or just better for developers?” Fair questions. And honestly, some of them took us a while to […]

It started, as many of my “okay… we need to fix this once and for all” moments do, with a client casually dropping a bomb on WhatsApp. “Ratri… why is my website so slow? It was fine last month.” Cue me staring at my screen, sipping my iced coffee, already knowing exactly where this was […]

It was a typical Friday morning when my phone lit up with a panicked message from an old client. They were panicking, and for good reason – their website was displaying a big red warning screen in Chrome, alerting visitors that they’d entered a “dangerous website!”. They hadn’t maintained the site in a while, and […]

Real stories, real struggles, and real strategies for better content. Content is king. And with the normal human being consuming 74GB of data a day, of course it is. That’s why we’re all scrambling to create millions of content to stand out in the noise. “When I started creating copy and content seven years ago, […]

Thinking about hiring a digital agency but feeling unsure? It makes sense, you’ve probably heard some horror stories. Maybe you’ve even experienced them firsthand. I’ll be honest: seeing job postings with “NO AGENCIES PLEASE” feels like a punch to the gut. It makes me stop and think—what did we (as an industry) do to make […]